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Getting Started with Demi Colour

What It Is

Demi Colour is a breakthrough approach to makeup that utilizes color science and light in an innovative cream formula to brighten, sculpt, and enliven your skin tone. The result is an undetectable makeup that preserves the unique texture of your bare skin while neutralizing your complexion to enhance the features you love and smooth imperfections.

Why It’s Better

We believe you shouldn’t have to choose between showing off the features you love and polishing the areas you don’t. Demi Colour uses stunningly smooth texture and refined color to enhance the beautiful features of your face without sacrificing the inimitable radiance of your skin. Your natural beauty is extraordinary and exclusive; we want you to share it with the world.

How You Use It

Using a Demi brush, apply a light touch of Demi Colour directly to the places on your skin that need filtering, using color solving to balance tone, add depth, and achieve a flawless finish.

Starter Collections

Light Skin Tones

Models with light skin tones Models with light skin tones Models with light skin tones Models with light skin tones Models with light skin tones Models with light skin tones
Mini Filter Edit I

Mini Filter Edit I

The bare necessities for filtering excess color

Filter Edit I

Filter Edit I

The basics for filtering excess color

Angel Edit I

Angel Edit I

The bare necessities for filtering and toning your complexion

Sculpt Edit

Sculpt Edit

Build color and add depth to your complexion

Medium Skin Tones

Models with medium skin tones Models with medium skin tones Models with medium skin tones Models with medium skin tones Models with medium skin tones Models with medium skin tones
Mini Filter Edit II

Mini Filter Edit II

The bare necessities for filtering excess color

Filter Edit II

Filter Edit II

The basics for filtering excess color

Angel Edit II

Angel Edit II

The bare necessities for filtering and toning your complexion

Sculpt Edit

Sculpt Edit

Build color and add depth to your complexion

Dark Skin Tones

Models with dark skin tones Models with dark skin tones Models with dark skin tones Models with dark skin tones Models with dark skin tones Models with dark skin tones
Mini Filter Edit III

Mini Filter Edit III

The bare necessities for filtering excess color

Filter Edit III

Filter Edit III

The basics for filtering excess color

Angel Edit III

Angel Edit III

The bare necessities for filtering and toning your complexion

Sculpt Edit

Sculpt Edit

Build color and add depth to your complexion

FAQs

What is the texture of Demi Colour?

Demi Colour is a dense and highly saturated cream texture that can be used in a feather light layer resulting in an undetectable makeup.

How long does Demi Colour last?

One of the many benefits of Demi is that far less product is needed, as Demi is only applied directly to places on your face that require color solving to balance tone and add depth. Each tin will last on average 6-12 months, but since everyone’s face is unique, you may find you will need to replace certain colors sooner than others.

How do I know if I used the right color?

When filtering, the distraction should disappear without any detectable makeup texture or color. When toning, the desired tone should be achieved with the sheerest amount of product. If thick or multiple layers are needed, your color choice should be adjusted in the direction of the desired color.

What brush should I use?

When filtering a distraction, we suggest using the brush that is closest to the size of the spot you’re targeting. Always err on the side of smaller!

Should I use a foundation or concealer over Demi Colour?

The magic of Demi is only fully realized when used solo. Color science allows distracting areas to disappear into your complexion which makes adding any additional makeup over the area unnecessary.

What is the difference between toning and sculpting?

Toning is adding color to your complexion without changing the contours of your face. You can use this technique to bronze, blush, or add color to your eyes or lips. Typically, you will use the more saturated colors (3, 5, or 7’s) to tone.

Sculpting is when you enhance dimension. You can use this technique to contour your cheeks, eyes, lips, nose or jawline. Neutral (N) shades would be used to sculpt.

Your technique and color choice will depend on your goal for your end result.

Does Demi Colour contain SPF?

No

Can I use Demi Colour with sunscreen?

Yes, please! We recommend applying your SPF 5-10 minutes before your Demi. If you’re also using a moisturizer before applying your makeup, remember that chemical sunscreens should be applied before moisturizer, while physical sunscreens should be applied after moisturizer.

What is your return policy?

If you’re not completely satisfied with your purchase, return your item(s) within 30 days of receipt for a refund.

Do you offer international shipping?

Currently, we ship to the USA and Canada.

What are the ingredients?

Liquid Paraffin, Beeswax, Petrolatum, Ozokerite Wax, Cetyl Esters, Lanolin, Zinc Stearate, Phenoxyethanol

Depending on the color, Demi products MAY CONTAIN: Mica, Titanium Dioxide, Iron Oxides, Ultramarine Blue, Bismuth Oxychloride, Chromium Oxide Green, Carmine, FD&C Yellow #5, FD&C Yellow #6, FD&C Red #40, FD&C Red #27, FD&C Red #7, FD&C Red #6, FD&C Blue #1